Cross Cultural Analysis of Comfort with Foreign Cultures (CFC) in Multinational Firms

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My latest research paper
Jain, V. and Singh, R. (2014). Cross Cultural Analysis of Comfort with Foreign Cultures (CFC) in Multinational Firms, European J. of Cross-Cultural Competence and Management, 2014 Vol.3, No.2, pp.136 – 157.
has been published in the above journal of Inderscience, Switzerland. This paper is the result of the data obtained during the ongoing global research involving multi-country research collaboration, the CFC research, the details of which can be obtained by clicking here
Abstract of the paper is as given below
Abstract: Hofstede (1980) contributed to the theory of cross-cultural behaviour with the four dimensions and fifth was added by a study in China. The multi country manpower metrics are influencing the variables of the existing models and also introducing new facets. Level of comfort with foreign cultures (CFC) is a new framework which attempts to read the comfort level of local employees of the country with respect to foreigners and vice versa. This paper attempts to profile the level of comfort of local employees with foreign employees in culturally diverse work places of multinational firms. This study is based on samples from ten countries using comfort with foreign cultures (CFC) questionnaire. The results indicate the nature and level of differences among nations/regions on the comfort level of local employees with foreign employees and they vary. This study also pinpoints specific differences among nations in this respect.
Full text of the above research paper online is available here
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Measuring Intra-Country Level of Comfort Among Subcultures in Italy

In order to compare the level of comfort among different sub cultural groups at multicultural work places in the national context, several observed and unobserved variables (comfort scales) are described. The inter city differences in Italian cities in terms of the level of comfort among various sub cultural groups are studied. The results obtained from the comparison of multi cultural workplaces from different large Italian cities are presented and analysed. The paper finds there is no significant ‘city’ effect on most of the comfort scales when analysed from the responses from several large Italian cities. Impact of other control variables like ‘gender’, ‘age groups’, ‘income – groups’ on the derived comfort scales is analysed and documented.

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Foreign cultures and level of comfort – a three countries empirical investigation in multinational firms


Level of comfort with foreign cultures (CFC) is one of the critical variables in the ease of working in multicultural work teams. In an increasingly multi-cultural working environment in corporations, the observed and latent behavior influences the working relationship amongst employees and has great weight on individual and team performance. This paper investigates level of comfort among employees, which is influenced by the observed and latent behavior at multinational work places in three countries. A framework has been developed and implemented in Italy, Portugal and India, with a controlled sample design to ensure the cultural diversity. Paper analyses that there is a significant ‘country’ effect on many CFC scales. The Mean score differences based on each of the comfort with foreign culture variables among Portugal, Italy and India are also significant, indicating level of comfort of local cultures with foreign cultures differs from country to country.

Key Words: Inter-cultural comfort; Cross cultural teams; Multicultural work places; Cultural identity

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Level of Comfort between Local Employees and Foreign Employees in MNC workplaces may vary


Geert Hofstede studied the cultural dimension in multinational firms which play significant role in the professional conduct of employees. Fifth dimension was supplemented on a cross cultural study of Chinese Confucius behavior. In the changing global cross cultural conduct at work place, the firms are facing more challenges than ever before in forming and performing in multi-location and multi-national teams. This study attempts to read the variables to build a framework which measures the Level of Comfort (LoC) between local culture and foreign culture in the multinational firms. The framework developed is also tested on a pilot study with 200 respondents from 10 countries. Results show that Level of Comfort can be measured through a structured questionnaire and also that this level of comfort vary among countries included in the study.

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