Research Publications

Jain, V (2015). Strategic Competition for a Pie in the Ever Expanding Family Global Brand, Amity Global Business Review, Feb, 2015, Vol. 10, pp. 114 -125

Jain, V. and Singh, R. (2014). Cross Cultural Analysis of Comfort with Foreign Cultures (CFC) in Multinational Firms, European Journal of Cross Cultural Competence and Management, Inderscience, Switzerland, Vol.3, No.2,  pp.136 – 157

Jain, V. (2013). Measuring intra-country level of comfort among subcultures in Italy, Ekonomika Management Inovace, Vol. 5, Issue 1, Moravion University, Czech Republic

Jain, V. (2013). Foreign Cultures and Level of Comfort – A Three Countries Empirical Investigation in Multinational Firms, European Journal of Business Management, Vol. 5, No. 15, IISTE, New York

Jain, V. and Singh, R. (2013). A Framework to Study Level of Comfort between Employees of Local and Foreign Cultures in Multinational Firms, International Journal of Business and Management, CCSE, Canada. Vol. 8, No. 4

Jain, V. (2010). Historical Components of the Present Day International Business Environment, South Asian Business Review, Vol. II, No. 2, BIMTECH

Jain, V. (2008). Marketing Strategies in Recessionary Times, Research Article. Edge Magazine, IILM

Jain, V. (2007). Management Challenges of Present Era, Conference Presentation, International Conference, Ludhiana, India

Jain, V. (2006). Making History Out of History, Research Article. Edge Magazine, IILM

Jain, V. (2006). International Trade Documentation and Procedures, UPES Press.

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